Utoption, 2010
Utoption is a collaborative project with fashion designer Lisa Haag. It deals with sustainability and the environmentally friendly use of material in the context of fast- & slow fashion. The aim of the project is to raise awareness of the relation between quality and function of clothing while rethinking consumer behaviour in regard to a new ecological consciousness. Based on this we developed two almost identical collections which distinguish only in their materiality. In the „slow“-collection we focused on the use of high quality garments to insure a certain durability. The second collection is based around fast fashion and the mentality of a disposable society. Therefore it is entirely made of paper to reveal the ever growing urge for the new. Here „fast fashion“ is not an option but a must. Both collections deal with the value and the actual worth of a garment and visualize two radically different ways of dealing with fashion in an ecological way.The idea of design and the profession of the designer have to be transformed from the notion of a specialist function into a generally valid attitude of resourcefulness and inventiveness which allows projects to be seen not in isolation but in relationship with the the need of the individual community. – László Moholy-Nagy, 1947
>Enquire, Share, Next Project
Concept Nadine Goepfert and Lisa Haag, Textile Design Nadine GoepfertFashion Design Lisa Haag, Graphic Design Stahl-R